Untrendi
Untrendi is a Canadian e-tailer based in Montreal. Founded by Lina Foudala, Untrendi offers slow fashion pieces that are timeless, chic and elegant. Untrendi stocks brands that present at least one of the following sustainability values: recycled fabrics, organic fabrics, cruelty-free, small scale, donates to charity and happy garment workers.
I worked with Lina for 6 months creating and planning content for both Instagram and TikTok and was also involved in generating engagement. In 4 months, Untrendi’s following increased by 131%, engagement by 82% and reach by 42%.
